Thank you for your interest in THE YELLOW DOOR BOOKSTORE. We are excited you have a new book out and want to share it with our customers! After carefully reviewing your title and approval of the work, we will extend an offer for you to participate in our Weekends With Locals program via email. Through this program, we will set up a signing table for you on a Sunday at either 11-1 or 1-3 PM. The event is purely a signing and not a speaking engagement. We will advertise the appearance in our monthly newsletter and on all our social media platforms.
Write a news brief about yourself, the book, and other fun information about the book signing at our store and submit it to the local Newspaper one (1) week prior to the event. Any earlier and people will forget!
You Share the facebook event on any and all local groups that are appropriate, Your facebook, Instagram, or twitter and any group that might have a connection with the subject of the book. you need to stress your "Local" connections. You are responsible for promoting this event just as much as we are. DON'T WAIT UNTIL THE DAY OF THE EVENT TO PROMOTE.
Send all promotional materials including any completed social media graphics (must be sized for Facebook AND Instagram post and stories) along with professional Author Headshot and bio 45 days before the event.
Advertise to your friends, family, and anyone who will listen that you will be here. Share, Share, Share the event.
Bring the books for the event. Please do not ship your books to the store. The author will take possession of any unsold copies of the title at the end of the event.
As Amazon is a direct competitor of Independent Bookstores, we ask that you do not reference them in your event promotional materials or at the Weekends With Locals event.
Be engaging while your event is happening. Do not stay on your phone or kindle. Smile, be kind and inviting to the customer.
DOCUMENT YOUR VISIT Take pictures of the bookstores you visit. SHARE THE IMAGES VIA SOCIAL MEDIA. Talk to the booksellers. Become their friends. Booksellers are your biggest asset. If we love an author, we’ll handsell them like crazy.
We will advertise: In store, on our website, on our Facebook and Instagram, and our monthly newsletter (as long as the event is confirmed before the next issue).
We will provide ONE a table and space within the store to meet customers and sell the books.
We will sell all books and merchandise through our register and complete author payment at the end of the event. You are not allowed to give any books away for free during the event.
We require a 2 hour minimum event, however you may choose a longer time slot to best sell your book.
The Author/Bookstore split is 60/40 on book sales. We will write you a check for 60% of the sales with a receipt at the end of the event.
We are unable to forecast sales and therefore opt to not purchase books ahead.
We love our local authors, so feel free to contact us during normal business hours.
706 Main Street, Calvert, Texas 77837, United States
09:00 – 17:00
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